Hypnotized people are like zombies or robots.When driving, when watching TV, when reading-you may even be in a state of mild hypnosis right now. Actually, we all go into varying states of hypnosis many times each day. Your subconscious mind is more active than your conscious (critical) mind. Actually, it is a century-old psychological tool used by many doctors, dentists, psychiatrists and therapists to achieve everything from anesthesia without anesthetics, to stomach stapling without staples. Here are some things you may think you know about hypnosis that are actually pure myths: That’s a pity because hypnosis is a very powerful psychological tool-and marketing is all about psychology. What Hypnosis Actually Isįew marketers have more than a common “knowledge” about hypnosis. And I’ll include examples to help you put them to use.īut before I do that, a word about what hypnosis is, is not-and why these words are considered hypnotic. So I’m going to go through the top three and tell you why they’re so potent. Now, I doubt you will ever guess all of them-let alone deconstruct why they work. I have already used six of them to keep you reading. But when you use them consciously and correctly, they can dramatically improve your persuasive power. You would never suspect these hypnotic words of holding any power. The process started before we could even talk. But I’m going to tell you that it can-because over time we’ve all been subtly hypnotized to accept certain trigger words. You probably don’t believe this can actually happen. Now imagine you could do it in writing as well as in speech. Imagine if you could do it by using simple trigger words to activate involuntary hypnotic “reflexes” in their brains. Imagine if you had the power to influence people’s subconscious minds.